Our mission: to help close the creativity gap

Creativity matters to society. Creative people invent, imagine, and solve problems, big and small. It has the power to change the world.

Now, more than ever, is the time to be creative. With the rise of Artificial Intelligence, creativity will become increasingly important as the defining human talent. It sparks original thinking, and is the one thing that machines won't be able to do.

We don’t all have an equal opportunity to meet our creative potential. This is called the creativity gap. The creativity gap exists because of inequality in the UK. Our mission is to help close this gap.

To achieve this mission we have set ourselves some ambitious goals to 2020 focusing on the following priority areas:


“I believe that Penguin Random House UK is perfectly positioned to help close the creativity gap because creativity drives everything we do. Whether it’s through the stories and ideas we share with the world, or the way we do business, it’s at our heart.”

Tom Weldon, CEO, Penguin Random House UK

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